![]() ![]() GIFs create a great opportunity for consumer brands to earn more engaging, high-quality impressions with consumers than they could with billboards, TV commercials, or interruptive digital ads. These search engines serve over 7 billion GIFs each day to consumers across popular messaging apps like iMessage, Facebook Messenger, WhatsApp, Tinder, Slack, and more. Much like traditional search engines, whoever can create the best content that gives the end user the result (GIF) they were searching for wins the attention of consumers. Now, of course, if you’re just using the Giphy integration because you like the inappropriate humor that can often come out of it (or if your startup is too small to have an HR department yet), then by all means: /giphy away! But if you miss your GIFs because that integration just wasn’t working for your team, get giffing with RightGIF now.A GIF search engine offers opportunities for brands to create and optimize GIF content. I put in a bunch of different phrases that I could see myself using on a work Slack channel and was very pleasantly satisfied with the results. You can even give it a shot on their website, where they let you type in a word or a phrase and then pull up a GIF for you. RightGIF is! They’ve worked out a search algorithm that brings up GIFs (a lot of them from Giphy) that actually communicate what you want to say and won’t get you fired. But their crowdsourced tagging means that they’re just not set up for randomly picking out a GIF for work. Now, I’m not a Giphy hater by any means - I use their site all the time to enhance articles that could use a little movement and humor. On our work channels, we’ve abandoned GIFs altogether, because the only humor we were getting out of them was laughs over how terrible they were. Like, you end up sending out GIFs that will, best case scenario, confuse and, worst case scenario, get you fired. However, one of the initial things that I loved about Slack - the GIF integration with Giphy - sucks. They’ve hands-down won the team management wars with their ridiculously rapid growth and super easy integration. If your startup/company/team of you and your best friend isn’t on Slack yet, you will be soon. ![]() RightGIF is an easy Slack integration that serves up better GIFs. ![]()
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